JSW Steel has opened new branded showroom in Bangalore. This exclusive showroom is company`s first showroom in Bangalore.

Y S S Rao, company`s joint managing director and chief executive officer, inaugurated JSW Shoppe, an exclusive steel retail outlet in Bangalore on June 30th.

``JSW Shoppe will have on display and sale all the products of JSW Steel ranging from hot rolled to colour coated steels along with long products. It aims to provide a unique experience of buying steel products through a branded distribution channel At this inauguration,`` Y S S Rao said.

``The concept of the Shoppe originates from the fact that we want customers to get the right quality of product at the right price and at the right place. Shoppe is an effort to create a customer friendly ambience. This interface with the customer will result in creating a strong relationship based on trust and reliability with JSW steel,`` he added.

The company is in the midst of an exponential growth. Its steel plants in Karnataka and Tamil Nadu together produce around 4.8 million tons of steel per annum. By mid 2008, the capacity will increase to around 8 million tons per annum. With steel plants coming up in West Bengal and Jharkhand, JSW Steel aims to produce 31 million tons of steel by the year 2020, the company said in a release.


Source: IRIS