Legend has it that when the beauteous Draupadi - wife of the Pandavas - was lost to the enemy clan in a gambling duel, Lord Krishna promised to protect her virtue. The lecherous victors, intent on "bagging" their prize, caught one end of the almost transparent material that draped her so graciously, yet seductively. They continued to pull and unravel, but could reach no end. Virtue triumphed yet again in this 5,000-year-old Indian epic, the Mahabharat. Legend, fantasy, history or fact, it is the first recorded reference to the enduringly attractive SARI - the longest, most popular style in the history of women's fashion.

"The sari has oft been described as 'the apparel that covers all... yet reveals all", says the young entrepreneur of Mysore Saree Udyog. What is it about this length of cloth wrapped around a woman's body that adds so much allure? Let us find out by visiting the beautifully illuminated showroom of Mysore Saree Udyog.

Mysore Saree Udyog is involved in the silk trade fromthe time its founder
Mr. Pukhraj S. Talera started trading in silk and zari yarns in the 1930s. Since then, it has grown by leaps & bounds and today it is a professionally managed private limited company with a range of activities.
From Mysore Silks, Crepes, Chiffons, Georgettes, Banarsi, Kancheepuram, Tangams, Embroidered sarees in dupions, Tussar silk, Crepe, Georgette, Chiffon, Printed silknets, dress materials for both Indian and western outfits, made-ups like silk cushions, bed covers, etc, you name it and you have it here. Their sarees cater to different levels such as home wear, office wear, evening wear and special occasion wear.

These items are also retailed at wholesale prices in their store at K.Kamraj Road and Jumma Masjid Road. The in-house designer at the store is an added attraction, for he provides customized service to their clients.
Some of their prestigious clients include big companies of the fashion world mainly based in Europe, and also celebrities like Mrs. K.R.Narayanan, wife of President of India, Mrs Pandey, wife of PM of Trinidad & Tobago, cine actresses - Dimple Kapadia, Poonam Dhillon, Kajol, Amisha Patel, Anuradha Patel, Suhasini, etc.They also supply curtain materials to top hotels across the country.

Address:
Mysore Saree Udyog (P) Ltd
294,1st Floor, K.Kamaraj Road
Opp Commercial St Entrance
Bangalore-560 001
Phone: 2558 3255

Deepa Pics by Ravindra Nayak

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