$12 mn per match, IPL set to be No. 2 most lucrative global sports league
On the eve of the e-auction for Indian Premier League’s (IPL) five-year media rights, the Indian cricket board is bullish
currently at No. 4 behind National Football League (NFL), English Premier League (EPL), and Major League Baseball (MLB),
in terms of “per match broadcasting fees” the board expects IPL to jump to the second spot.
Unperturbed by the late withdrawal of e-commerce giant Amazon from the high-profile race that still has old-hand sports broadcasters
Disney Star, Sony, Zee, along with the new entrant Viacom-Reliance, Board of Control for Cricket in India (BCCI)
secretary Jay Shah said that even if the rights go at base price, the valuation of cricket’s biggest tournament would have taken a giant leap.
“At present, an NFL game costs a broadcaster about $17 million, which is the highest for any sports league
That’s followed by EPL, at $11 million and the MBL figure, too, is roughly the same. In the last five-year cycle,
we got $9 million from one IPL game. This time, going by the present minimum base price that we have set, BCCI will get paid $12 million per IPL match